Home/Funnel Cost & Email ROI Calculator
Free toolFunnel Cost & Email ROI Calculator
Work out what your email list returns each month, what your funnel tool costs per year, and the break-even order count — with sources shown.
- Updated October 13, 2026
Step 1 of 3
How big is your email list?
Step 2 of 3
What is a customer worth, and what do you pay today?
Step 3 of 3
Your numbers
0 clicks a month at a 3.84% campaign click rate
break-even needs 0 orders/month
using the 16.6% welcome click rate and 1.9% automation conversion
We email the breakdown and the tier sources. Unsubscribe in one click — we never sell the list.
Affiliate disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. How we make money.
At your list size, the tier you would be paying for
| Platform | Free tier | Entry paid tier | Automation |
|---|---|---|---|
| Systeme.io | 2,000 contacts | $17/month | Yes — on the paid plan |
| Kit (ConvertKit) | 10,000 subscribers, no visual automations | $33/month — Creator | Yes |
| GetResponse | Free account — 1,000 visitors/month | From $19/month | Yes |
On a phone, swipe the table sideways →
What the defaults are — and what they are not
The calculator uses published benchmarks, all editable above: campaign click rate 3.84% and welcome-sequence click rate 16.6% (GetResponse via Stripo, 2025); automation conversion 1.9% (Omnisend, 2024); on-site conversion 2% as a deliberately conservative stand-in. Tier limits checked 6 October 2026 against each vendor's own pricing page.
It is an estimate, not a promise: results depend on list quality, offer and deliverability. If your open rate is half the benchmark, the revenue number is roughly half too — move the sliders and see.